7 hours ago
‘People waited 24 hours for a potato!’: how viral queues help – and harm – restaurants
At 9.45am on a warm Saturday in September, a queue snakes down the pavement in Notting Hill, west London. Stretching for 20 yards past office blocks, estate agents and cafes, the line is waiting peacefully for an unusual morning snack: frozen yoghurt. The purveyor is the dessert shop Yo-Chi, which opened only a fortnight ago, one of the many hospitality businesses making queueing an increasingly common part of the British dining experience. “We wait in line for everything now
